Welcome to Hava

Welcome to Hava.

We're thrilled to share our first blog post with you.

Our amazing team has already created a lot. This website and our social media accounts were launched last summer. The first version of our incredible Hava Eat app was released two months ago and is rapidly improving. But this is our first of many posts on our website.

We have a lot to share. At Hava, we’re taking on the world’s biggest health problem.

Poor metabolic health, caused by our new ultra-processed food environment, is driving all our top chronic diseases, reducing both our lifespan and life quality. It’s an epidemic that keeps getting worse.

The problem is, it’s hard to eat better today. Every year millions of people go on a diet, but most quickly give up. Our food environment, profitable processed foods, are created to make us eat more. Just eating less is doomed to fail in the long term.

Despite this, most apps and approaches on the market are focused on counting calories and eating less. This simply does not work long term for most. We can’t fight our bodies forever. There must be a better way.

Our goal, our reason for existing, is to make it simple to eat better.

This is not a new idea for the world, and it’s not a new idea for me. I’ve been passionate about food and health for more than two decades.

Working as a family doctor I saw how people can transform their health and lives by eating better, but also how hard it is for most to keep it up. For over 20 years, I’ve been reading and thinking about this, and talking to the smartest experts I could find about how to solve it.

I initially came at this problem through approaches focusing on eating slower carbs, focusing on the glycemic index. Then I progressed to lower carbohydrated diets, of various kinds. Together with our team I helped build the world’s #1 website for low carb diets, Diet Doctor.

Low carb, keto and carnivore works well for many people, but not everyone reaches their goals. Also, not everyone wants to eat super low carb for life, it can be hard, especially socially.

Another fascinating thing is that many diets can work. While many feel allegiance to one particular diet camp, the reality is that there are people who do well on various diets, low carb or high carb, vegan or carnivore. Studies demonstrate this too.

Over the years, it became clear to our team that there is a place for something new and innovative. Something that transcends conventional diets, something that explains why they all can work. Something that allows people to eat more of the foods that they love while getting more of the results that they want.

That’s what we are aiming to do. In short, we are making it simple to eat better.

At the core, we’re leveraging two revolutions to build something entirely new with Hava. The first is a revolutionary new way to look at food, something that takes all the key proven factors that govern how much foods make us eat, all that complexity, and combines them to just one number, a satiety per calorie score. We then create an app to help guide people to higher-satiety foods.

The second thing is modern generative AI. This is a massive revolution currently sweeping across the tech industry. Using this, we can completely rethink and redesign how a nutrition app looks and works. We can make it much simpler, much faster to use, and much more insightful. It’s not a small change; it’s a massive transformation.

Using this revolutionary nutrition approach and new AI technology together, we can create something the world has never seen before.

It’s still early and we’re just getting started, but already we have the best satiety app in the world, helping you eat the higher-satiety foods you love.

We also have something else spectacular: the world’s best AI photo tracking. Instead of taking minutes to weigh and type in what you’re eating, all you need is to take a picture, and it’s done, automatically, in seconds.

We call it Snap & Track, using it can be called "snap tracking", and it’s the future. I love it already, and it’s getting better every week. I bet that if you try it, you’ll love it too.

We also have an AI coach in our app, Ava. You can ask her anything about nutrition and she’ll guide you, whenever you want, for as long as you want. We're working on integrating Ava more into the app to make it super easy to get support, guidance and answers whenever you want.

We’re still just getting started, there is so much more coming, and I look forward to the continued journey. Please feel free to share your experiences using our approach and our product so that we can improve faster.

Together, we can make it simple to eat better – whatever your food preferences are! We can help solve the world’s biggest health problem. We can contribute to a better life for our friends, family, and humanity as a whole.

Welcome on this exciting journey. Welcome to Hava.