About Hava

We are creating a solution to the world’s biggest health problem.

The world is in the middle of an epidemic of obesity and poor metabolic health. This drives all the top chronic diseases that shorten our lives. The main cause is our new ultra-processed food environment.

This problem is well known, and every year, millions of people go on a diet to improve their health and weight. But most quickly give up; it’s just too hard.

We are making it simple to eat better. This would be a medical revolution. It could skyrocket the health and potential of humanity.

The people behind Hava’s approach each have over 20 years of passionate experience working as family doctors, studying the science around this problem, guiding people on their health journeys, and talking to the world’s top experts.

For a long time, we’ve seen how people can transform their lives and health by eating better, but also how hard it is for most people to keep it up. Conventional approaches, including ones we used to champion, are not sustainable in the long term for most people. They are too hard.

However, after decades of following the science and learning from world-class experts and scientists, we’ve found something revolutionary. A way to finally make it simple to eat better. A way that breaks free of diet dogma. A way that works with any food preferences yet allows you to eat as much as you want.

Experts have talked about this approach for years, but nobody has made it simple to implement. It has not been possible to do until now. Nobody has done it before Hava.

To make this revolutionary approach simple for the first time, we’re leveraging two revolutions.

The first revolution

The first revolution is satiety. The word satiety means the opposite of hunger. We’ve all heard of new satiety drugs like Ozempic, which cause people to spontaneously eat less and still feel satisfied, while taking the drug. However, did you know that there are also satiety foods?

While satiety drugs are effective they are still expensive, have side effects, and normally result in rapid weight regain if you ever stop them. That’s why satiety foods can be a great alternative, or a great compliment for even more powerful effects, or offer a way to eventually get off the drug.

What are satiety foods? Some foods make you eat more. Other foods make you eat less. To achieve a good weight and good health, you need a balance between these.

Our Hava app makes it simple to achieve the right satiety balance for you.

What is revolutionary here, what’s never been done before, is taking the complexity of satiety and making it simple. While dozens of nutritional factors influence satiety, we have created an algorithm that combines all the key factors into one simple 0-100 scale.

We train our algorithm to match the results of all the best available science, and we can continually update it as new nutritional science is published.

With this simple scale and our simple tools, you can easily see how to achieve your satiety balance to reach your health and weight goals.

One amazing thing about this approach is it can explain why all diets work, why a keto diet can work, why a plant-based diet can work, and why a Mediterranean diet can work.

Instead of just focusing on scientific studies of one specific dietary approach, we can for the first time combine and use studies on all dietary approaches. This dramatically increases the scientific evidence base.

The satiety approach works with any food preferences. We start where you are and guide you to similar foods you’ll love, to help you achieve your goals.

We take the complexity of nutrition and make it simple for you.

The second revolution

The second revolution is modern generative AI. This is rapidly transforming the entire tech industry and will soon make every existing nutrition app obsolete.

This is a bigger technological revolution than the personal computer, the internet, and the smartphone. It’s possibly going to be the biggest technological revolution ever.

At Hava, we’re all in on using this new technology. It will make it simpler than ever to eat better.

We’ve already implemented the world’s best photo tracking. This is a game-changing feature. It’s not just photo recognition. For the first time, our AI is also trained on every recipe on the internet so that it knows exactly what’s likely to be inside the food that you’re eating.

This takes tracking and getting feedback on your eating from miserable minutes to joyful seconds. Take a picture of what you’re eating or planning to eat, and you get insights and feedback in seconds! Once you try it, you’ll never want to go back.

We also use new generative AI technology to guide you and answer any nutrition questions in seconds. In effect, it’s becoming possible to have a friendly nutrition coach available anytime, a world-class expert coach who will guide and support you whenever you want.

This is already a revolution, but we’re just getting started. We’re hard at work designing the future, and we could not be more excited about the possibilities.

Towards the future

Together, we’re creating a solution to the world’s biggest health problem, and you can be a part of this movement. We welcome feedback to help us make this as simple as possible to use and benefit from.

We already have plenty of free knowledge and tools available, with more coming every day. Our full app is currently available with a free trial.

We aim to make everything necessary for this satiety approach free, forever, for anyone interested. This includes our free basic tier with our app.

If you choose to use our premium app functionality it has an affordable subscription cost after a free trial, similar to other common consumer subscription services. This premium subscription funds our amazing team to keep developing and improving our service. This is currently our sole source of revenue.

Transparency and trustworthiness are important to us. We show no ads and sell no physical products. We take no money from industry, for example no money from the food, pharmaceutical, or supplement industries.

We are fully funded by the people so that we are only incentivized to be as helpful as possible to you.

We are not under any illusions that this will be easy. We’re challenging massive financial interests, including the processed food and pharmaceutical industries, that want to maintain the profitable status quo.

In addition, there will always be skeptics, and new disruptive approaches will always meet resistance. We expect this and welcome it. Criticism will only make us stronger faster.

A unique thing with our agnostic approach is that any contradictory evidence can be used to update and improve it. Identifying problematic issues will just help us improve faster. We welcome critical feedback with open arms as we keep improving our approach.

Together, we can achieve something spectacular. We can build a solution to the world’s biggest health problem. We can make it simple to eat better.

This will result in a medical revolution.

It’s about more than weight loss and becoming stronger and leaner. It’s about health and energy and freeing up time and willpower, while drastically reducing the risk of a long list of chronic diseases.

It’s about happily eating foods you love, together with the people who are important to you. It’s about unlocking more potential to live the life you want and achieve more of your goals.

It’s not just about us; it’s also about our friends, our family, and the wider world. If we can make this freely available to anyone, we can create a better world for everyone today and into the future.

Welcome on an exciting journey. Welcome to the satiety revolution. Welcome to Hava.